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1. The Story Behind TubeMogul - Adobe Blog
adobe.com
Link: https://blog.adobe.com/en/publish/2017/05/02/the-story-behind-tubemogul
Description: WebMay 2, 2017 · **Enter Adobe ** Adobe’s $540 million acquisition of TubeMogul, which closed at the end of 2016, was meant to strengthen Adobe’s Media Optimizer solution by helping advertisers reach audiences across search, Facebook, display, and now, digital video, Snapchat, Instagram, Twitter, and linear TV.
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2. Adobe Completes Acquisition of TubeMogul
adobe.com
Link: https://blog.adobe.com/en/publish/2016/12/19/adobe-completes-acquisition-of-tubemogul
Description: WebDec 19, 2016 · TubeMogul has built a single platform that enables brands and agencies to plan and buy video ads across desktops, mobile, streaming devices and TVs. By combining TubeMogul’s platform with Adobe Marketing Cloud, we will offer an end-to-end independent advertising and data management solution.
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3. Adobe - Adobe Completes Acquisition of TubeMogul
adobe.com
Link: https://news.adobe.com/news/news-details/2016/Adobe-Completes-Acquisition-of-TubeMogul/default.aspx
Description: WebDec 19, 2016 · Adobe (Nasdaq:ADBE) today announced the completion of its acquisition of TubeMogul, a leader in video advertising that enables brands and agencies to plan and buy video advertising across desktops, mobile, streaming devices and TVs.
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4. Adobe Closes TubeMogul Buyout to Boost Digital Marketing - Yahoo Finance
yahoo.com
Link: https://finance.yahoo.com/news/adobe-closes-tubemogul-buyout-boost-141802118.html
Description: WebDec 20, 2016 · Computer software giant Adobe Systems Inc. (ADBE) completed its acquisition of a video advertising platform, TubeMogul (TUBE), for $540 million, net of cash and debt.
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5. Adobe - Adobe to Acquire TubeMogul
adobe.com
Link: https://news.adobe.com/news/news-details/2016/Adobe-to-Acquire-TubeMogul/default.aspx
Description: WebNov 10, 2016 · Adobe’s acquisition of TubeMogul will create the first end-to-end independent advertising and data management solution that spans TV and digital formats, simplifying what has been a complex and fragmented process for the world’s biggest brands.
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6. TubeMogul - Wikipedia
wikipedia.org
Link: https://en.wikipedia.org/wiki/TubeMogul
Description: WebTubeMogul has adopted successfully a private cloud strategy while going through hyper-growth and leveraging the open source project OpenStack. The solution is now providing the base of the Adobe Advertising Cloud.
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7. Adobe to Buy Video-Ad Company TubeMogul in $540 Million …
variety.com
Link: https://variety.com/2016/digital/news/adobe-tubemogul-acquisition-1201914935/
Description: WebNov 10, 2016 · Adobe Systems has agreed to acquire TubeMogul, a video-advertising platform provider and one of the industry’s largest pure-play ad tech companies, for $540 million net of debt and cash....
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8. Adobe to acquire video ad-tech company TubeMogul for $540 …
venturebeat.com
Link: https://venturebeat.com/business/adobe-acquires-video-ad-tech-company-tubemogul-for-540-million/
Description: WebNov 10, 2016 · Adobe has announced plans to acquire ad-tech company TubeMogul in a deal worth more than $500 million. Founded in 2006, TubeMogul serves up a programmatic platform that lets agencies and...
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9. The CEO of ad tech firm TubeMogul explains why he sold his …
yahoo.com
Link: https://finance.yahoo.com/news/ceo-ad-tech-firm-tubemogul-091631977.html
Description: WebJan 18, 2017 · The CEO of ad tech firm TubeMogul explains why he sold his company to Adobe for $540 million and what happens now. Lara O'Reilly. Wed, Jan 18, 2017, 4:16 AM. brett wilson. (Brett Wilson,...
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10. Adobe buys TubeMogul for $540 million, expands its video ... - ZDNET
zdnet.com
Link: https://www.zdnet.com/article/adobe-buys-tubemogul-for-540-million-expands-its-video-marketing-efforts/
Description: WebNov 10, 2016 · Adobe said it will acquire TubeMogul, a video advertising company, in a deal valued at $540 million. The deal will give Adobe a larger footprint in video programmatic advertising on multiple...
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11. Adobe acquires video ad company TubeMogul for $540M
techcrunch.com
Link: https://techcrunch.com/2016/11/10/adobe-acquires-tubemogul/
Description: WebNov 10, 2016 · Advertising Tech. tubemogul. video advertising. AI. Photo-sharing community EyeEm will license users’ photos to train AI if they don’t delete them. Sarah Perez. 2:08 PM PDT • April 26, 2024.
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12. Adobe to Acquire TubeMogul for $540M - CMSWire.com
cmswire.com
Link: https://www.cmswire.com/digital-marketing/adobe-to-acquire-tubemogul-for-540m/
Description: WebNov 10, 2016 · Adobe plans to acquire TubeMogul for $540 million — a move that will bring an established video advertising platform to the Adobe Marketing Cloud. San Jose, Calif.-based Adobe already...
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13. Inside the $540 million TubeMogul acquisition by Adobe
firmex.com
Link: https://www.firmex.com/resources/blog/inside-tubemogul-adobe-acquisition/
Description: WebInside the $540 million TubeMogul acquisition by Adobe. By Kevan Hartford. Earlier this month, it was announced that advertising technology firm TubeMogul would be acquired by Adobe for $540 million in cash tender offer.
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14. TubeMogul CEO Brett Wilson on Why He Sold to Adobe - Business Insider
businessinsider.com
Link: https://www.businessinsider.com/tubemogul-ceo-brett-wilson-on-why-he-sold-to-adobe-2017-1
Description: WebJan 18, 2017 · The CEO of ad tech firm TubeMogul explains why he sold his company to Adobe for $540 million and what happens now. Lara O'Reilly. Jan 18, 2017, 1:16 AM PST. Brett Wilson, TubeMogul cofounder...
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15. Adobe To Acquire Video DSP TubeMogul For $540M | AdExchanger
adexchanger.com
Link: https://www.adexchanger.com/platforms/adobe-acquire-indie-video-dsp-tubemogul-540m/
Description: WebNov 10, 2016 · Adobe will acquire the video demand-side platform TubeMogul for $540 million in debt and cash, the companies said Thursday. [ Here’s the deal release .] The deal gives Adobe a sophisticated DSP capability for the first time.
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16. Adobe to Acquire TubeMogul
adobe.com
Link: https://www.adobe.com/content/dam/acom/en/investor-relations/pdfs/AdobeToAcquireTubeMogul.pdf
Description: WebAdobe’s acquisition of TubeMogul will create the first end-to-end independent advertising and data management solution that spans TV and digital formats, simplifying what has been a complex and fragmented process for the world’s biggest brands.
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17. Adobe to Buy Video-Ad Company TubeMogul in $540 Million …
yahoo.com
Link: https://www.yahoo.com/entertainment/adobe-buy-video-ad-company-tubemogul-540-million-172928500.html
Description: WebNov 10, 2016 · Adobe Systems has agreed to acquire TubeMogul, a video-advertising platform provider and one of the industry’s largest pure-play ad tech companies, for $540 million net of debt and cash....
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18. Adobe Is Acquiring Ad Tech TubeMogul for $540 Million
businessinsider.com
Link: https://www.businessinsider.com/adobe-is-acquiring-ad-tech-tubemogul-for-450-million-2016-11
Description: WebNov 10, 2016 · Adobe and TubeMogul will provide a unified advertising and data management solution that enables brands to precisely identify the right segments and plan, execute and measure paid media across...
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19. Adobe To Acquire TubeMogul For $540 Million, Strengthen Video …
demandgenreport.com
Link: https://www.demandgenreport.com/industry-news/adobe-to-acquire-tubemogul-for-540-million-strengthen-video-ad-offerings/4190/
Description: WebNov 11, 2016 · Adobe announced that it has entered a definitive agreement to acquire TubeMogul, a video advertising solution provider, for approximately $540 million. The company states that the acquisition will create an end-to-end advertising and data management solution for video content.
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20. Adobe to Acquire TubeMogul | Business Wire
businesswire.com
Link: https://www.businesswire.com/news/home/20161110005746/en/Adobe-to-Acquire-TubeMogul
Description: WebNov 10, 2016 · Adobe’s acquisition of TubeMogul will create the first end-to-end independent advertising and data management solution that spans TV and digital formats, simplifying what has been a complex...
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21. TubeMogul, Inc. | LinkedIn
linkedin.com
Link: https://www.linkedin.com/company/tubemogul-inc-
Description: WebTubeMogul, Inc. | 15,114 followers on LinkedIn. TubeMogul, now part of Adobe, is the leading software company for brand advertising.
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22. Adobe Systems Incorporated completed the acquisition of TubeMogul…
marketscreener.com
Link: https://www.marketscreener.com/quote/stock/ADOBE-INC-4844/news/Adobe-Systems-Incorporated-completed-the-acquisition-of-TubeMogul-Inc-from-Trinity-X-LP-managed-b-35246455/
Description: WebDec 18, 2016 · Adobe Systems Incorporated (NasdaqGS:ADBE) agreed to acquire TubeMogul, Inc. (NasdaqGS:TUBE) from Trinity X, LP managed by Trinity Ventures, Foundation Capital, Cross Creek Advisors and others for approximately $580 million in cash on November 8, 2016. A definitive agreement was signed on November 10, 2016.
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23. Rise and Decline of Adobe's Advertising Business 2021
businessinsider.com
Link: https://www.businessinsider.com/rise-and-decline-of-adobes-advertising-business-2021-4
Description: WebApr 3, 2021 · Adobe acquired $540 million for TubeMogul, a video adtech company that buys ads for brands programmatically and competed with Google, Amazon, The Trade Desk, and MediaMath.
