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Frequently Asked Questions

What is at the heart of the servitization Conference?

At the heart of the conference is an exhibition bringing Servitization to life. These demonstrations of Servitization in action, as well as debate about the compelling arguments and process of servitization will be live streamed. We look forward to seeing you in October.

What is servitization live?

Servitization Live follows on from last year's World Servitization Convention, bringing together global business leaders who are looking to adopt servitization within their organisations. Servitization Live is hosted by the Advanced Services Group at Aston Business School - recognised international leaders of research and practice on servitization.

What is servitization live at ICC Birmingham?

Servitization Live will be delivered in person at the ICC Birmingham and live-streamed virtually, so that manufacturers and business executives around the globe can join us. At the heart of the conference is an exhibition bringing Servitization to life.

What is servitization and why is it important?

What is servitization? Servitization is a term used to describe a transformation journey for manufacturing organisations; specifically, the innovation of an organisation’s capabilities and processes to better create mutual value through a shift from selling products to selling product-service systems.