1. Introduction to Service Branding and Servicescapes
Link: http://go.microsoft.com/fwlink/?LinkID=617350
Description: Web ResultSep 9, 2016 · An important component of service brand is servicescape. Bitner ( 1992: 58) described servicescape as “the built environment (i.e., the manmade, physical surroundings as opposed to the natural or social environment)” which affects both consumers and employees in service organisations.