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• 1. What is the Diderot effect? | articles | ING Think

  microsoft.com

  Link: http://go.microsoft.com/fwlink/?LinkID=617350

  Description: WebJun 10, 2020 · The Diderot Effect tells us two things about ourselves: We buy goods that complement each other and build towards a unified image we have of our own identity. If we obtain an item that doesn’t fit that identity, we’ll be tempted to either disregard it or we’ll make it the centrepiece of our new identity (the ‘new you’).